"Marketing: An Overlooked Aspect of Information Operations"

Captain Stoney Trent & Captain James L. Doty III, Military Review, July-August 2005

War College meets "Brand USA" promotion - VERY different information ops paradigm.

"An (information ops) campaign must begin with understanding the target market. Most parts of the world perceive the United States as headstrong, pro-big business, dangerous to local cultures, and pro-Israel. This reputation is not an insurmountable hurdle, but it must be taken into account. Recent history provides many examples of successful companies that had poor public images but still grew and succeeded (for example, Halliburton, R.J. Reynolds, and Wal-Mart)." Download .pdf in 692 KB .zip file

(Posted 22 Aug 05)